Influence marketing applies to all sectors whose decision-makers are potentially influenced by content published on social networks.
Containment has radically changed consumer habits, with 2.5M new customers shopping online between February and March 2020.
Many specialists predict that by 2022, 30% to 50% of digital searches will be voice searches.
Google's imminent removal of third-party cookies in Chrome will be a big win for privacy.
The web is constantly evolving, but these changes are happening faster than ever, especially when it comes to privacy and consumer