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Browse the best digital marketing articles on the latest strategies, trends, various tools, and ideas for digital marketers. Read our thought leadership articles on best practices to stay up to date on digital marketing trends.

The Shift from Big Data Ad Targeting to Consent-Based Personalization in 2022

As consumers become more concerned about who collects their data and how it is used, brands are increasingly relying on...

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Le développement continu de la transformation digitale en Asie-Pacifique

The ongoing development of digital transformation in Asia-Pacific

2021-10-13

While COVID-19 dominated headlines throughout 2020, the continued development and deployment of information and communication tech

Ce qui change sur YouTube en 2021 : les audiences, la création et le parcours d’achat

What is changing on YouYube in 2021: audiences, creation and the buying journey

2021-10-06

This is a fast-moving trend, and this report from Youtube shows us what is changing on the platform in 2021, from audiences to con

Strengthening communication for intensified engagement: brands hand over control to consumers

2021-10-01

Consumer participation has visibly increased this year at the Warc Prize For MENA Strategy, being a key element in 52% of paper sh

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