How can brands engage gamers to benefit their marketing strategies?
2021-08-05
Mehdi Sakaly, CEO and co-founder of World Gaming Federation, speaks at #DigitalBrunch about: "How can brands engage Gamers to benefit their marketing strategies?"
With his previous responsibilities in the Telco sector (Orange, the leading operator in France), he built one of the first video game streaming services in Europe as early as 2011 and served over 4 million users. Building on this success, Mehdi then co-founded World Gaming Federation/WGF in 2015, with the aim of creating innovative services for gamers, event organizers, and brands. WGF digitizes major esports events, they manage the entire data ecosystem so that players can value their results and influence in the gaming industry.
